Above is a screenshot of a book promotion I ran a while ago. The peak on the left represents 50% of my email list. I told them “My new book is out. Buy it here.”
The peak on the right – I spent a week overcoming those objections. Then gave them the link to buy.
As you can see… more than double the sales.
Because I relate my books, my products, myself to what really matters to people.
Focus on the emotional drive behind the purchase. Don’t give them any excuse to say “no”.
And, if you’re building your own email list, you can do this again and again – any time you want.
Need to run a promotion on your existing books? No problem. Use this approach to scoot up the bestseller charts once or twice a month.
Launching a new book? Same deal.
Need reviews? Ask your readers to leave some. Use the principles above to get more responses (like the 100+ five-star reviews I got in 24 hours after doing this).
Now, you may be thinking: “That’s all well and good, but HOW exactly do I apply all this?”
Which, of course, is an appropriate question.
And it’s why I sent you 90+ minutes of video training last week and 120+ minutes of webinar material. Did you watch any of it?
If not, you can get hold of everything right here – but it’s closing down in a little over 24 hours so please be quick.
If you have seen the material, or if you know what’s what and you just need someone to say “Do this, then do that”, then please make sure you check out the new goodies I’ve got lined up for you in the June 2017 enrollment for my premium training program, Your First 10,000 Readers.
We’ve had over 3,000 authors join us in the two-and-a-bit years since we opened the doors, and we’re tweaking and refining the material all the time to make sure you get the best results as quickly as possible.
In the June 2017 intake, we’ve included everything you need to go from “Zero exposure” to building a thriving email list of hungry readers (and we’ll show you how to overcome reader objections and sell without being “sleazy”).
We’ll take you through everything you need to get to the point where you can run sales and promotions whenever you like – without relying on anyone else.
And – brand new for June 2017 – we’re also including a module on Facebook’s new marketing platform called “Messenger Bots”, which are so far boasting 100% open rates and 80% click rates for some of our campaigns (well over double the performance of email).
If that sounds good to you, I’ve put together a preview module for you right here so you can see what’s in store when you enroll.